Adidas has created its prototype of a new shoe design sure to turn heads.
The shoe’s upper is entirely recycled out of materials from the sea – specifically,
yarns and filaments.
The shoe was designed by Alexander Taylor and unveiled at ‘Parley for the Oceans’
in New York, hosted in the United Nations HQ. Parley for the Oceans is an initiative
to promote people in the creative industry, to raise awareness about
the issue, and repurpose waste materials from the ocean.
Alexander created the shoes with Adidas’s existing manufacturing processes, the
only thing that’s been changed is the material. He replaced the yarns with fibers
made from ocean waste, such as old fishing nets and plastics that float atop the oceans
“This way there is no reason why materials with similar characteristics to those that
we use every day with conventional production processes cannot be simply replaced by
ocean plastic materials,”
“It is really much more a case of working with specialist ‘green’ chemists and companies
such as Bionic textile to build new materials by re-constituting and re-engineering the
nets and plastics.”
Adidas is planning on rolling out this design to the public as part of a wider range of
sportswear next year.
“It is important to understand that this is a concept shoe and it is currently utilizing
absolutely new materials and processes, which over the coming months will be worked on,
refined and up-scaled into consumer product,” said Taylor.
“Adidas has long been a leader in sustainability, but this partnership allows us to tap
into new areas and create innovative materials and products for our athletes,” Adidas
executive board member Eric Liedtke said at the parley for the oceans event.
This is definitely a step in the right direction. With our oceans being a big part of our
world and with the estimated 155 million tonnes of garbage that is blown into our seas
every year, they seem to have a great concept on their hands. Clean the seas and use
the waste. Now if only more companies would start using recycled materials like that we
would see a huge environmental impact – one for the better.
Written by Raven Fon
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